


When I was a small child living in Chicago I was a fussy eater. I probably still fit the fussy eater category, although I have expanded lots since those day. Some people just might say ‘expanded’ is the right word.
In those days, the mid 60’s, fast food was a simpler venue and much more un-sophisticated that it is today. American ingenuity and capitalism had yet to make their dent in this overlooked market and the world was safer for diet.
My brother loved hamburgers. I did not. On the rare occasions where we would eat at one of the fast food shacks (and they were all shacks back then) my poor mother would have to referee the fight as to where we would eat. My brother wanted to go to Burger King, home of the Whopper or McDonald's golden arches. At those places I would be limited to fries and a shake. Special orders had not made the scene at that time and I was deathly afraid of ketchup, mustard and the scourge of the world MAYONAIASE. I still detest mayonnaise.
My choice was always Dog & Suds. I liked Dog & Suds because for starters who couldn’t fall in love with their neon sign and logo featuring a cartoon dog swilling root beer. And their root beer was great. And I loved hot dogs (still do).
But then things changed. A combination of American ingenuity, capitalism and the core weakness of man conspired to take this friendly, down home quick food on the go down a dangerous path.
American ingenuity. The idea of making things more efficient, more streamlined – better (?) Mom and Pop stores were soon crowded out of this market. The big boys saw big potential in fast food. They could do it better, more efficiently. Deliver more, faster cheaper – better (?).
Capitalism. We have to make more money each year. Sales MUST go up. Both same stores and new stores. We have to penetrate EVERY market. We have to serve billions of people.
Weakness of man. Mankind knows what is good for man, mankind knows the correct path. But that path is for tomorrow. That path is how ‘others’ should act. I need this now. Mankind follows the path of least resistance. As Ry Cooder sang
Feelin’ good,
Feelin’ good,
All the money in the world spent on feelin’ good.
Mankind wants to feel good right now, and do the hard things later.
So now the cute little convenient Dog & Suds / Hamburger stands have been converted to human mining machines designed to get you in, get you fed and make you feel good. Low low prices based on horrible practices that are lost in the pretty colors, fantastic marketing and friendly faces at the counter.
Ugggh
In those days, the mid 60’s, fast food was a simpler venue and much more un-sophisticated that it is today. American ingenuity and capitalism had yet to make their dent in this overlooked market and the world was safer for diet.
My brother loved hamburgers. I did not. On the rare occasions where we would eat at one of the fast food shacks (and they were all shacks back then) my poor mother would have to referee the fight as to where we would eat. My brother wanted to go to Burger King, home of the Whopper or McDonald's golden arches. At those places I would be limited to fries and a shake. Special orders had not made the scene at that time and I was deathly afraid of ketchup, mustard and the scourge of the world MAYONAIASE. I still detest mayonnaise.
My choice was always Dog & Suds. I liked Dog & Suds because for starters who couldn’t fall in love with their neon sign and logo featuring a cartoon dog swilling root beer. And their root beer was great. And I loved hot dogs (still do).
But then things changed. A combination of American ingenuity, capitalism and the core weakness of man conspired to take this friendly, down home quick food on the go down a dangerous path.
American ingenuity. The idea of making things more efficient, more streamlined – better (?) Mom and Pop stores were soon crowded out of this market. The big boys saw big potential in fast food. They could do it better, more efficiently. Deliver more, faster cheaper – better (?).
Capitalism. We have to make more money each year. Sales MUST go up. Both same stores and new stores. We have to penetrate EVERY market. We have to serve billions of people.
Weakness of man. Mankind knows what is good for man, mankind knows the correct path. But that path is for tomorrow. That path is how ‘others’ should act. I need this now. Mankind follows the path of least resistance. As Ry Cooder sang
Feelin’ good,
Feelin’ good,
All the money in the world spent on feelin’ good.
Mankind wants to feel good right now, and do the hard things later.
So now the cute little convenient Dog & Suds / Hamburger stands have been converted to human mining machines designed to get you in, get you fed and make you feel good. Low low prices based on horrible practices that are lost in the pretty colors, fantastic marketing and friendly faces at the counter.
Ugggh
















